Helping businesses drive
sustainable business growth by making
the right
marketing decisions
Do you believe your marketing should be achieving more?
Are your marketing activities not delivering the growth you want for your business?
Are you unclear about what marketing channels to use?
Are you unsure about how much to invest in marketing?
Are you struggling to get the desired leads for your business?
Are you just confused about where to even start when it comes to marketing for your new business?
I'd love to help!
Businesses typically make two key mistakes when it comes to marketing...
They dive straight into “doing” marketing and the doing often just focuses on comms. Comms is just a part of your marketing mix and can only be done well once you are clear about the other elements of the mix – proposition, price, promotion and channel choice.
Marketing is an investment. As with any investment it’s about getting the right return, which requires upfront thinking and planning. Any business that wants to grow sustainably and profitably needs a clear marketing strategy linked to their business goals to set the direction and call out the steps to be taken.
Without an effective strategic marketing plan it is hard to make the right marketing choices and investments and easy to become frustrated with your business results.
Developing a strategic marketing plan doesn’t need to be complex or time consuming. It just needs to be done.
My approach
My approach is straightforward and pragmatic and focused on getting you results.
Everything I do is anchored in developing a deep understanding of your business, your goals, your proposition and your customer(s). I give honest recommendations about what the right marketing choices are to drive growth in your unique situation, this holds true whether you are just starting out or an established business wanting to accelerate growth.
I founded Balen Marketing to create a business that allows me the freedom and flexibility to work in a way that suits me. It is this ethos that shapes how I work with clients. I create flexible, tailored marketing strategies and solutions that can grow with you. Additionally, I provide practical guidance and support on how to implement these in a cost efficient and effective way, allowing you the freedom to focus on your business.
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