Helping businesses drive growth
by making
the right
marketing decisions

Helping businesses drive growth by making the right marketing decisions

Do you believe your marketing should be achieving more?

Is your marketing not delivering the growth you want?

Are you unclear about what marketing channels to use?

Are you unsure about how much to invest in marketing?

Are you struggling to get the desired leads for your business?

Are you just confused about where to start ?

I'd love to help!

Nicola immediately put me at ease. She set out for me the basics of what I need to do and think about in my marketing strategy and explained everything super clearly and broke it all down into manageable steps. I came away feeling really in control...

Sarah Cookson

Clear Skies Hypnotherapy

Businesses typically make two key mistakes when it comes to marketing...

They dive straight into “doing” marketing and the doing often just focuses on comms. Comms is just a part of your marketing mix and can only be done well once you are clear about the other elements of the mix – proposition, price, promotion and channel choice.

Marketing is an investment. As with any investment it’s about getting the right return, which requires upfront thinking and planning. Any business that wants to grow consistently and profitably needs a clear marketing strategy linked to their business goals to set the direction and call out the steps to be taken.

Without an effective strategic marketing plan it is hard to make the right marketing choices and investments and easy to become frustrated with your business results.

Businesses typically make two key mistakes when it comes to marketing...

Without an effective strategic marketing plan it is hard to make the right marketing choices and investments and easy to become frustrated with your business results.

Developing a strategic marketing plan doesn’t need to be complex or time consuming. It just needs to be done.

My approach

My approach is straightforward, pragmatic and focused on getting you results.

Everything I do is anchored in developing a deep understanding of your business, your goals and your customers. I give honest recommendations about what the right marketing choices are to drive growth in your unique situation, this holds true whether you are just starting out or an established business wanting to accelerate growth.

I founded Balen Marketing to create a business that allows me the freedom and flexibility to work in a way that suits me. It is this ethos that shapes how I work with clients. I create flexible, tailored marketing strategies and solutions that can grow with you. Additionally, I provide practical guidance and support on how to implement these in a cost efficient and effective way, allowing you the freedom to focus on your business.

Nicola did a marketing MOT for me and it has been brilliant. Straight away she understood my business and got why I was so overwhelmed. She came back to me with a comprehensive review of all elements of my marketing and suggested 3 key areas I need to focus on with clear actions for each.
I now see my marketing in a completely different way. Nicola has changed how I approach it and given me clear actions and recommendations with how to do my marketing going forward.

Barbara Steadman

Love Our Shops UK

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